As this newsletter goes out to you, the 2025 Super Bowl is about to start – and I’m pumped! Super Bowl Sunday is more than just a football game; it’s a cultural phenomenon. It’s loud, excessive, and completely over the top. The ads are bigger, the halftime show is flashier, and the food is, well, more indulgent than usual. And I love every bit of it!

For one night, I let go of self-restraint completely. I eat too much, I sit in front of the TV for hours, and I let myself soak in the sheer absurdity of it all. And you know what? I don’t regret it. Because sometimes indulgence is the point.

Indulgence Is Sometimes the Point

We spend most of our time forcing ourselves to be disciplined. We stick to our routines, manage our time, and stay productive. It’s the work ethic gone awry. But now and then, we need to allow ourselves a break from the usual constraints. Super Bowl Sunday is a rare, guilt-free pass to relax and enjoy something larger than life.

And this mindset doesn’t just apply to one night of the year. Sometimes, in your career, you need to go all in, allow yourself to break out of the ordinary, and embrace something bigger than your usual measured steps. Whether it’s making a bold career move, launching something new, or fully committing to a passion project, there are moments when restraint is the enemy.

Sometimes you just need to go big.

The Rare Power of Collective Attention

One of the most remarkable things about the Super Bowl is the way it commands attention. In a world where we’re constantly distracted, this is one of the few times where millions of people are focused on the same thing at the same time. That kind of collective energy is rare and powerful.

Now think about your own life and work. When was the last time you gave something your full, undivided attention? Or better yet, when was the last time you did something so fascinating that it captured the attention of others? In an era of fragmented focus, being able to create moments that demand attention is a skill worth cultivating.

The Role of Spectacle in Success

The success of the Super Bowl doesn’t just happen by chance. It’s engineered for maximum impact. The stakes are high, the production is extravagant, and everything about it is designed to be impossible to ignore. And that’s why it works.

If you want to make a real career move, a meaningful life shift, or an unforgettable impact, you can’t always play small. Sometimes, you have to create your own Super Bowl moment – whether it’s launching something bold, making a career-defining decision, or stepping into the spotlight in a way you’ve never done before.

Your Challenge: Make a Bigger Move

So here’s your takeaway: What’s one way you could indulge more—or make a bigger move—in your own career this week? Where have you been holding back, waiting for the right moment instead of creating one?

Quotation that I’ve been pondering

We often cling to routines, fearing that breaking them will throw us off track. But real progress requires abandoning routines and habits to embrace change. As George Bernard Shaw put it:

“Progress is impossible without change, and those who cannot change their minds cannot change anything.”

If you aren’t willing to change your perspective on things, you can’t possibly change your situation.

Journal prompt

If your career or life had its own “Super Bowl moment,” what would it look like? Where have you been playing small, and what’s one move you could make this week to step into the spotlight, take a bold leap, and claim your MVP status?

How I Can Help:

When you’re ready to take control of your work life and make work something that works for you, I’ve got you covered! Here’s how I can help:

Join the free 5-Day Foundation-Building Challenge. Start building the essential pillars of your career foundation with this free, step-by-step challenge. It’s a great way to gain clarity, align your values, and take actionable steps toward meaningful change.
Book a Free Discovery Call. Let’s explore where you are, where you want to go, and how I can help you get there. This no-obligation call is the perfect first step to see if my coaching is the right fit for you.
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