Make Work Something That Works For You.
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Hey there! I’m Tim Parkins.
I help successful but unhappy people fix their toxic relationship with work and make it something that works for them.
Work is broken for many people, and I’m on a mission to help them fix it.
The very idea of “work” makes people cringe. Not because they’re lazy, but because the modern workplace is completely misaligned with what humans need to thrive.
This disconnect is destroying people. Stress, burnout, and soul-crushing dissatisfaction aren’t just “part of the job”, but symptoms of a fundamentally broken system. When you’re miserable at work, it infects everything: your health, your relationships, and even the simple joy of waking up to start your day.
I’ve been there. I know exactly what it feels like to be successful on paper but dying inside, wondering if this is all there is.
There’s nothing wrong with you. You’re not broken, ungrateful, or weak. You’re just not doing the work your soul knows you’re here to do.
That misalignment is slowly killing you. You’re trading your dreams and your health for comfort. And no amount of promotions, raises, or vacation days will fix it.
I believe in a crazy idea: Work should fuel you, not drain you.
When your work aligns with who you actually are, rather than who you think you should be, everything changes.
My mission is to help you stop settling for work that slowly kills you and start building something that brings you alive.
If you’re dreading Sunday evenings, fantasizing about quitting, or feeling like you’re sleepwalking through your career, you’re in the right place. Because until you fix the alignment problem—until you find and do the work you’re actually meant to do—nothing else matters.
The Marriage of Strategy and Soul
As a Soulwork Strategist, I help you bridge these two worlds.
Most career advice treats you like a machine that needs better programming. I treat you like a whole human being.
If you’re analytical, logical, and data-driven, you’ve probably been taught to ignore the other half of yourself. The intuitive part. The creative part. The part that knows things your spreadsheets can’t capture.
But you don’t have to choose between logic and intuition. You can use your analytical superpowers to build systems, habits, and strategies that actually serve your soul’s agenda instead of working against it. We’ll use your natural strategic thinking to build a life that honors both your need for structure AND your deeper calling.
Because the most powerful transformations happen when you stop treating work like a purely rational decision and start treating it like the creative, spiritual practice it can be.
I’m not just a coach, but a guide who’s walked this path. I’ve been the successful-but-miserable high performer. I’ve made the transition from logic-only thinking to integrating my whole self. I know the terrain because I’ve navigated it myself.
You can’t separate your work from the rest of your life. When your work is aligned, everything else gets better. Your relationships improve. Your health improves. You wake up energized instead of dreading the day.
I’m not just helping you craft an amazing work life – I’m helping you craft an amazing life, period.
Ready to start integrating soul with strategy in your own career?
Get the Work Reinvented newsletter each Sunday evening with actionable frameworks for building work that honors both your analytical nature and your deeper calling.
How I Can Help You
I play 2 critical and complimentary roles to help you transform your career.

Soulwork Guide.
You might be chasing someone else’s definition of success without realizing it. I help you reconnect with what your soul knows you’re here to do and design work that honours who you truly are. Together, we’ll work on:
- Uncovering your authentic calling. We’ll cut through the noise of what you think you should want and get clear on what actually lights you up from the inside out.
- Healing your relationship with work. Most people have been conditioned to see work as something to endure. We’ll help you remember that work can be a form of self-expression and service.
- Shifting limiting beliefs. We’ll identify the stories you’ve been telling yourself about what’s possible and replace them with beliefs that actually serve your growth.
- Building soul-centred resilience. True resilience comes from knowing who you are and what you stand for. I’ll help you develop the inner foundation to navigate challenges with integrity.
- Creating alignment, not just achievement. Success without fulfillment is the ultimate failure. We’ll ensure your career moves align with your deeper values and purpose.
- Navigating your hero’s journey. Every meaningful career transition is a hero’s journey. I’ll help you embrace the discomfort of transformation and emerge as the person you’re meant to become.

Career Strategist.
Clarity without action is just expensive therapy. Once you know what your soul is calling you toward, we need to build the practical foundation to make it real. Here’s what we’ll architect together:
- Implementing ruthless systems. Dreams without systems stay dreams. We’ll build the frameworks and processes that turn your vision into inevitable progress.
- Strategic job crafting. We’ll reverse-engineer your current role or design your next one to maximize alignment with your strengths, interests, and newly discovered purpose.
- Setting bulletproof boundaries. High performers get rewarded with more work until they burn out. We’ll teach you how to protect your energy and say no to everything that doesn’t serve your bigger vision.
- Exploring unconventional work models. The old career ladder is dead. We’ll map out portfolio careers, consulting models, remote work strategies, and other paths that give you more control over your time and income.
- Environment optimization. Your environment shapes your behaviour more than willpower ever will. We’ll design your physical and digital workspace to support your goals automatically.
- Building strategic relationships. Success isn’t just what you know—it’s who you know and how you show up. We’ll develop your network and personal brand to open doors that align with your mission.
What People Are Saying…
“Tim is a straight shooter with authenticity and a sense of humour. He speaks truth and provided advice and guidance that helped fast track me on my leadership journey. He’s a future-oriented thinker and I highly recommend working with him!”
“Tim has the unique ability to bring out the best in an individual. He equipped me with the leadership skills that have helped me excel both the public sector and most recently in the private sector. Tim is always willing to impart knowledge and guidance to ensure that I was equipped with the tools to succeed, which is evident in his genuine caring and interest about my success.
